Shoppable Live.
Go Live. Show It. Sell It.
Turn your products into a live, interactive shopping experience. Showcase products, answer questions, engage customers and receive orders while you are live.
Selfana Official
1,248 watching
Exclusive Designer Sneaker
₦45,000
Shopping Should Feel More Personal
Customers often want to see more than a product image before making a purchase. They want to see how the product looks, understand how it works, ask questions and receive immediate answers.
Shoppable Live brings your store directly to your audience. You can demonstrate products, explain their benefits, respond to comments and help customers make confident buying decisions in real time.
What Can You Do with Shoppable Live?
Sell Products Live
Add products from your Selfana store to your live session and showcase them one after another. Pin the product you are discussing so viewers can see its information, add it to their cart and place an order while continuing to watch.
Engage Your Customers
Respond to comments, answer product questions and connect directly with your audience. Turn passive viewers into an active community that can react, participate and shop with you in real time.
Create Live Bidding
Choose a product, set the opening price and allow viewers to submit bids during your live session. The highest eligible bidder at the end of the countdown wins the opportunity to purchase the product.
Launch Live-Only Offers
Give viewers another reason to buy immediately with limited-time discounts, exclusive live prices, product bundles, limited quantities, and special bonuses.
How Shoppable Live Works
Start selling live in 5 easy steps. All you need is the Selfana mobile application.
Add Your Products
Create or select products from your Selfana store and add them to your upcoming live session.
Start Your Live
Open the Selfana app, introduce your products and begin interacting with your audience.
Feature a Product
Pin the product you are currently presenting so viewers can see the price, details and purchase option.
Engage & Demonstrate
Show customers how the product looks or works, answer questions and provide the information they need to make a decision.
Receive Orders
Customers can select products and complete their purchase directly through the live shopping experience.
More Than a Livestream
Shoppable Live combines entertainment, community and commerce in one experience.
Your viewers do not have to watch your live session, leave the platform, search for a link and then try to find the product elsewhere. They can watch, ask questions, choose a product and buy—all within the same experience.
Built for Every Type of Seller
Whether you are launching a new product, clearing inventory, hosting an auction or connecting with your community, Shoppable Live gives you a more engaging way to sell.
Bring Your Products to Life
Show the details customers cannot fully experience from photographs alone. Demonstrate quality. Explain the value. Answer objections. Build trust. Create excitement. Make sales. All while you are live.
Ready to Start Selling Live?
Download the Selfana mobile app, add your products and start your first Shoppable Live session. Go live. Engage your audience. Sell in real time.